Did anyone else see Coke's new travel-the-world contest? Here's my take. The main point:"We’ve got a planet currently held together by duct tape – is now the time to spend a year running around it like Smurfette, giving kisses to whoever will have them? Or is it the year to expose world poverty, build houses for the homeless, and get together with the world’s thinkers? How exactly are you going to make a person with no water smile? Oh right, you’ll hand them a Coke."